Why is centering your model to the origin important? Having the model at the origin creates less confusion for customers who will likely be merging the model into another scene with other models. They will know exactly where the model will come in. Models not placed at the origin could merge into a scene and become difficult to find or edit depending on its imported position.
For PixelSquid (2.3.1) certification, you are required to have the pivot point of the model centered on the 0, 0, 0 origin.
Moreover, the model must also sit on, or be slightly above the ground plane with the obvious up-axis of the model aligned with the World up-axis in your 3d application. In other words, the model should not be lying on its side, skewed in an odd direction, be upside-down or sit below the ground plane when opened.